By now, it’s probably safe to say that producers, DJs and remixers have cottoned onto both the commodification of dance music and the ease of use for most music production platforms. But after frying our minds at Rocking the Daisies this weekend, we’re probably not in the mood for techno-babble, so let’s take a layman’s look at four things which make being a DJ/Producer in the Zeroes a cool hobby. Or job.
Ahead of the curve
Claude von Stroke: the perfect example of minimal techno popularised through Beatport.
Moshito 2006 held certain, definite appeal for Music Industry Online in a way that not many other conferences can compete with. The opportunity to network and liaise with core industry players and decision makers, attend informative sessions and participate in raging related debates whilst enjoying free food was undoubtedly irresistible, if not part of what we do as MIO!
But when in addition to all of this, you are handed an opportunity to witness the formation, development and presentation of pioneering concepts – it got no better than the EZ-CD demonstration at this years Moshito. What could undoubtedly be one of the most stirring inventions since the jukebox, MIO set off to have a look at the EZ-CD prototype during a lunch hour at Moshito ?06 and it is with great interest that we present the following findings to our music loving public.
Years of research have resulted in EZ-CD – a jukebox vending machine incorporating advanced network capabilities and digital reproduction technologies that enables the creation of legitimate music in the form of a customised compilation.
A – Touch Screen Graphic User Interface [GUI]
B – Speakers Voice Prompts and Track Preview Playback
C – CD Writer Frontload Type Slot
D – Card Reader Magnetic Strip / Bar Code Activation
E Printer For Playlist and Personalized Theme
F – Light Box EZCD Logo Representation / Stanchions for Mounting Sample Track Listing
G – Surface Panels Joint / Cross Marketing Panel Surfaces
The brainchild of Elliot Mushwana, Gareth Sherwood and John Belyeu – the EZ-CD concept was inspired by the trio?s work with aspiring musicians and utilizing digital recording demos for promotional and distributional purposes. What years of intensive research such as evaluating prevailing market conditions, business models and available technologies revealed was a realization that the EZ-CD project was potentially bigger than anyone had ever initially believed.
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