Labia screens the Loeries

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Catch Loerie winners showreel at the Labia

If you are intrigued to know what the Loeries is all about, or even if you attended the awards last year and have a bad case of amnesia, you can check out who-won-what by viewing the 2009 Loerie winners at the Labia from Friday 24 September – Sunday 3 October 2010, and the 2010 winners from Monday 4 October to Thursday 7 October. Admission is free.

The 2010 Loerie winners will be announced on Saturday 2 and Sunday 3 October at the Good Hope Centre in Cape Town, during the Loeries Festival Weekend.

The Loerie Awards recognise, reward and foster creative excellence in the brand communication industry. The awards are a year round focus on creative inspiration helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

“The Loeries is a celebration of the creative thinking and innovation that drives the top brands in our region. The screenings of the showreels at the Labia are a great opportunity for the public to see the best of advertising and brand communication – without interruption!” says Andrew Human, CEO of The Loerie Awards.

Loeries Showreel Schedule

Free Admission

2009 Loeries Winners

Friday, 24 September 2010 – Sunday 3 October 2010

1pm – 1.40pm at Labia on Orange (68 Orange Street, Gardens)

6pm – 6.40pm at Labia on Kloof (First Floor Life Style Centre, 50 Kloof Street, Gardens)

2010 Loeries Winners

Monday, 4 October 2010 – Thursday, 7 October 2010

1pm – 1.40pm at Labia on Orange (68 Orange Street, Gardens)

6pm – 6.40pm at Labia on Kloof (First Floor Life Style Centre, 50 Kloof Street, Gardens)

Contact number for both theatres: 021 424 5927 or www.labia.co.za

The Loeries incorporates a multitude of disciplines including traditional media such as TV, radio and print advertising, as well as fields such as internet and mobile media, architecture and interior design, package and industrial design, experiential field marketing and integrated campaign. This year, the Loeries introduced a new category called the Ubuntu Award, which has been put in place to recognise brands making a positive contribution to social and environmental change.

The screenings will take place in conjunction with Creative Week Cape Town, an initiative driven by the Loeries and Creative Cape Town. This week long showcase of the Mother City’s local creative talent will lead up to and culminate in the Loeries Festival Weekend (1 - 3 Oct). Local individuals and companies are urged to showcase their innovation by hosting demonstrations, presentations and functions throughout Cape Town during 24 September – 3 October 2010. Register your event at www.creativeweekct.co.za. Information is also provided on the Loeries website (www.theloerieawards.co.za).